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portal.observabilityinsight.com

← Projects/Aurora Shop

Aurora ShopActive

OverviewAnalyticsAI InsightsConnectionsData explorerSettings

OverviewTrafficAcquisitionCampaignsSEOContentSocialConversions

Analytics summary

Unified summary of all your connected analytics and marketing channels.

Updated 2 h ago

All resources (3)Last 30 daysCompare with previous period

Traffic telemetry

Full report

Active usersGoogle Analytics

4,820

+18.4%vs previous period

SessionsGoogle Analytics

7,215

+22.1%vs previous period

Page viewsGoogle Analytics

21,340

+26.9%vs previous period

Bounce rateGoogle Analytics

36.8%

8.2%vs previous period

Acquisition analytics

Full report

Direct3,117 sessions 43.2%

Organic Social2,208 sessions 30.6%

Referral786 sessions 10.9%

Organic Search642 sessions 8.9%

Unassigned462 sessions 6.4%

Search performance

Full report

Search clicksSearch Console

1,284

+14.2%vs previous period

ImpressionsSearch Console

38,900

+22.8%vs previous period

Avg. CTRSearch Console

3.3%

+0.4%vs previous period

Avg. positionSearch Console

18.4

1.8vs previous period

Content & top pages

Full report

Page pathPage viewsAvg. time on page

/9,4200m 48s

/dashboard6,3102m 14s

/explorar4,1801m 35s

/pricing2,8901m 02s

Every tool tells your week its own way.

Web analytics

Organic traffic, flat →

Search engines

Impressions are up ↑

Social media

40,000 views on one video ★

Ads

More spend, same sales ↗

Crossing them by hand is an afternoon of spreadsheets, whether it's three sources or ten, and you'll redo it next week.

Observability Insight puts all your sources in one place and lets the AI do that cross-check for you.

A report that starts with what changed.

This is what a report looks like. Each conclusion separates the data from its interpretation and says how confident it is.

Observed fact: Every conclusion starts from a concrete data point from your sources, with the period that was compared.
Interpretation and confidence: The AI explains what it means, how confident it is, and what could distort it.
Actions by priority: Steps ordered by priority, each with its reason and expected impact, plus a list of what can't be known yet.

portal.observabilityinsight.com

← Projects/Aurora Shop

Aurora ShopActive

OverviewAnalyticsAI InsightsConnectionsData explorerSettings

Direct traffic grows after posting on TikTok

Confidence: HIGH

Observed fact

Sessions went from 5,120 to 7,215 (+40.9%) between the compared periods 2026-08-31..2026-09-13 vs 2026-09-14..2026-09-27.

Analytical interpretation

Direct traffic rises in the days after each video, which suggests part of the TikTok audience arrives by typing the URL.

Warning: Direct traffic groups visits with no referrer that can't be attributed with certainty.

Search impressions are growing faster than clicks

Confidence: MEDIUM

Observed fact

Search Console recorded 38,900 impressions (+22.8%) and 1,284 clicks (+14.2%), with an average position of 18.4.

Analytical interpretation

You appear in more searches, but in low positions. The upside is in improving titles and descriptions on the pages with the most impressions.

Warning: Average position mixes branded and generic queries; it's worth segmenting them.

Conversion funnel progression

1Sessions (Traffic)7,215

2Session Start(100% step conv.)7,215

3First Visit(59.7% step conv.)4,310

4Page View(92.3% step conv.)3,980

5User Engagement(54.0% step conv.)2,150

6Scroll(75.3% step conv.)1,620

7Cta Click(19.3% step conv.)312

Biggest bottleneck identified

Between scroll and cta_click (80.7% drop-off)

Channel attribution and traffic quality

(direct) / (none)

3,117 · 43.2%

unattributed

tiktok / social

2,208 · 30.6%

attributed

github / referral

786 · 10.9%

attributed

google / organic

642 · 8.9%

attributed

Unattributed traffic:43.2%

Prioritised recommended actions (evidence-based)

1Priority: HIGH

Add UTM parameters to TikTok links and the bio

Why: 43% of traffic arrives as direct and can't be tied to any post.

Impact: Measure the real return of each video.

2Priority: HIGH

Review the step from scroll to CTA click (81% drop-off)

Why: It's the biggest loss in the funnel.

Impact: Raise the overall conversion rate.

3Priority: MEDIUM

Rewrite titles on pages with many impressions and few clicks

Why: Average CTR is 3.3%, with room to improve.

Impact: More clicks without having to rank higher.

What we don't know (critical gaps and limitations)

To keep rigorous standards, these questions can't be answered reliably with the current data:

• Right now we can't tell how many video viewers reached the site directly without UTM links.

MCP

Ask from the assistant you already use.

You connect Observability Insight over MCP to ChatGPT, Claude Desktop, Copilot or any compatible assistant. There's no other chat to learn.

The assistant queries your metrics at the moment it answers, so the numbers come from your data, not from its memory.

Which days of the week get me the most visits?
Is my TikTok bringing visits to the website?
What was my best week this month?

Weekly analysisShare

Aurora Shop: analysis updated on September 30, 2026

I queried Observability Insight in real time, comparing the last 14 days with the previous 14 and also reviewing SEO, visited pages and acquisition.

My main conclusion: Aurora Shop is growing strongly, but 43% of traffic arrives unattributed, so it's worth measuring better before deciding where to invest.

OverviewTraffic up

Active users

4,820

+18.4% vs. previous period

Sessions

7,215

+22.1% vs. previous period

Page views

21,340

+26.9% vs. previous period

TikTok followers

3,480

Latest available data

Source: Observability Insight. Web data up to September 29; social data up to the 28th. Figures are as reported by the platform.

1. Traffic trend

Web traffic: period comparison

Last 14 days versus the previous 14, per the Observability Insight summary.

UsersSessionsPage views

Previous periodCurrent period

The trend is positive and affects all three metrics at once. There are, however, two important caveats:

• Bounce rate drops from 41.6% to 36.8%, pointing to a real improvement in visit quality.

• 43% of traffic is recorded as direct and can't be tied to any campaign; links should be tagged better.

Ask anything

What connects today, and what's next.

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